MX player to become entertainment app
MX Player, a video-streaming app owned by Times Internet, aims to become a multi-modal entertainment app as it expands into music, gaming and international markets. MX Player chief executive Karan Bedi said. “We ended 2019 with 280 million monthly active users,” “We are a multi-modal entertainment platform. We started music streaming six months back. Now, we have launched gaming. We want to give 360-degree entertainment. We are also starting to explore international markets,” the CEO said.
MX Player further aims to build a vast content library with interactive tools for its audience, to partner with more networks and launch 20 originals in different languages. Innovation and interaction are going to be another focus areas in 2020.
MX Player, which raised about $110 million recently, will invest that in developing original content, expand into international markets and for new initiatives like gaming. MX Player is actively evaluating launching the platform in South and Southeast Asia and the Middle East.
